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Blogs
Blogs
13 mins read
Automation Without Understanding: The Hidden Reason Chatbots Fail
Most chatbots fail not because of bad AI—but because they’re built on broken assumptions. Here's the deeper issue and how to fix it.
Automation Without Understanding: The Hidden Reason Chatbots Fail
Peter Iansek
CEO & Co-Founder
Read the full story
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Blogs
8 mins read
Modern Contact Center Strategies: A Better Way to Coach Contact Center Agents (2025)
Discover how modern, data-driven coaching strategies are transforming contact center performance. Learn what’s missing from traditional approaches—and how to drive scalable, consistent improvement for agents and customers alike.
Modern Contact Center Strategies: A Better Way to Coach Contact Center Agents (2025)
Peter Iansek
CEO & Co-Founder
Read the full story
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Blogs
9 mins read
RPA: What is Robotic Process Automation?
Robotic Process Automation, or RPA, is a software technology that emulates human actions, making it possible to automate rule-based and repetitive manual jobs. RPA enables software robots to interact with Software-as-a-Service applications and IT systems, allowing employees to focus on more creative and high-value activities.
RPA: What is Robotic Process Automation?
Peter Iansek
CEO & Co-Founder
Read the full story
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Blogs
10 mins read
Voice of Customer Analysis: Definition, Strategies, & Top Tools [2023]
Discover the power of Voice of Customer Analysis in our 2023 guide. Uncover insights into VOC to elevate your customer experience.
Voice of Customer Analysis: Definition, Strategies, & Top Tools [2023]
Peter Iansek
CEO & Co-Founder
Read the full story
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Automation Without Understanding: The Hidden Reason Chatbots Fail
Blogs
Automation Without Understanding: The Hidden Reason Chatbots Fail
Peter Iansek

Peter Iansek

13 mins read
Jun 2025
Modern Contact Center Strategies: A Better Way to Coach Contact Center Agents (2025)
Blogs
Modern Contact Center Strategies: A Better Way to Coach Contact Center Agents (2025)
Peter Iansek

Peter Iansek

8 mins read
Jun 2025
Contact Center Analytics: Everything You Need to Know [2025]
Blogs
Contact Center Analytics: Everything You Need to Know [2025]
Peter Iansek

Peter Iansek

13 mins read
Feb 2025
RPA: What is Robotic Process Automation?
Blogs
RPA: What is Robotic Process Automation?
Peter Iansek

Peter Iansek

9 mins read
May 2024
Root Cause Analysis in Call Centers & Contact Centers: What It Is & How To Do It [2023]
Blogs
Root Cause Analysis in Call Centers & Contact Centers: What It Is & How To Do It [2023]
Peter Iansek

Peter Iansek

11 mins read
May 2024
Tethr Review & Alternatives [2023]
Blogs
Tethr Review & Alternatives [2023]
Peter Iansek

Peter Iansek

7 mins read
May 2024
Voice of Customer Analysis: Definition, Strategies, & Top Tools [2023]
Blogs
Voice of Customer Analysis: Definition, Strategies, & Top Tools [2023]
Peter Iansek

Peter Iansek

10 mins read
May 2024
What is a Multichannel Contact Center?
Blogs
What is a Multichannel Contact Center?
Peter Iansek

Peter Iansek

7 mins read
Apr 2024
Understanding the Power of the Net Promoter Score: The Ultimate Guide to NPS [2023]
Blogs
Understanding the Power of the Net Promoter Score: The Ultimate Guide to NPS [2023]
Peter Iansek

Peter Iansek

10 mins read
Apr 2024
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Meet the Authors

We are more than just a team—we’re a tight-knit crew driven by curiosity, creativity, and collaboration. Get to know the faces behind the magic.
Peter Iansek

With a background spanning customer service, operations, and technology, Peter has spent 15 years driving enterprise transformation and start-up growth. He combines hands-on execution with strategic leadership.

Peter Iansek
Co-Founder & CEO
James Iansek

James is a career operator who’s led major contact center transformations, blending neuroscience, data science, and service design in delivery. He pioneered using LLMs to automate analytics in 2021 and leads Product, Technology, AI, and Operations at OI.

James Iansek
Co-Founder, Product, Technology & AI
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