Our story
From an idea to reality,
hear our starting story
The idea for Operative Intelligence began in a call center over a decade ago when our co-founder, James, developed a way to identify the root cause reasons why customers were calling and used these insights to improve customer NPS by 5x. In 2019, we saw an opportunity to bring this intelligence to contact centers globally by pairing deep domain expertise with industry first technology.
We started in call centers
For over 25 years, our founders experienced the challenges call centers face to meaningfully improving their customer experiences while operating an efficient business.
We saw a problem to solve
OI has been built around the reality of solving tangible business problems, by automatically surfacing answers to questions needed to power and sustain great customer experiences.
Get to know the founders behind Operative Intelligence
Peter Iansek
Peter Iansek is a results-driven leader with a background spanning various industries. His journey from a frontline call center agent to building and scaling technology companies reflects a commitment to excellence, innovation, and shaping the future of customer service.
James Iansek
James Iansek is a seasoned professional with over two decades of experience in customer service and contact centers. His innovative approach and dedication have led to breakthroughs in the field, enhancing customer experiences and driving business growth.